Did you hear about Instagram Reels? Want to know more about it? Want to know how you can use it in your marketing strategy? No worries! This is a short yet informative guide to using Instagram reels for marketing strategy.
Every business that is already using Instagram reels to get traffic and sales is now thinking about how it can use Instagram reels for marketing its offerings. If you are one of them and want to know how Instagram reels can be a part of your marketing strategy, you must read this guide until the end. Are you ready to explore? Let’s take a start now!
A Brief Introduction of Instagram Reels
Instagram reels is a new feature introduced by Instagram for people, either individuals or businesses, by which they can create short and entertaining videos. The length of the videos must be 15 seconds. Each video can be backed by music, text, filters, and effects. For public Instagram accounts, reels will be shared in the Explore section. It will be visible to a large number of people no matter they are following that account or not. For private accounts, only followers of an account can watch reel videos.
In short, Instagram reels is a new way by which people can share everything with their followers, whether it is a dancing video or a video promoting the products and services of a brand!
How to Make Instagram Reels a Part of Your Marketing Strategy?
Now the question arises here is how to make Instagram reels a part of your marketing strategy. The answer is simple: Use Instagram reel videos to promote your offerings. Now you must be thinking about what type of content should be uploaded on Instagram reels. Do not worry as we are here to assist you. We will tell you the four basic types of content that you can share on Instagram reels – keeping in view that you need to market your products and services of your brand.
- Creating Educational Content for Reels
Sharing educational content on Instagram reels is a great way for marketing your products and services using the feature of reels. It means you need to educate people about your products and services. For example, if your business is selling makeup products, by using reels, you can educate people about your new makeup product launched in the market. You can also show a step-by-step tutorial on how to use that product. But make sure it makes the tutorial short but informative as you can record reel video for up to 15 seconds.
Moreover, you can also call the people (watching your reel) to take some action such as buy a product or subscribe to the newsletter. This will help you to move your Instagram reel viewers to your website – ultimately increasing sales.
- Sharing a BTS Video
Sharing a BTS (behind-the-scene) video to your Instagram reel is not a bad idea at all. This type of video will not only builds the relationship between you and your customer but will also let them know your expertise or style of working. They will be more interested in your product or service you are offering.
Most people watch the reels with a large number of views and likes. The manual process of getting views takes time so it is better to buy Instagram reels views and buy Instagram reels likes.
- Share the Reviews of Your Customers about Products or Services
Another way to get more sales to your business through Instagram reels is by sharing the reviews of your customers about products or services. It will also entertain your customers and will definitely get you more sales as your reel viewers can get to know about your happy customers.
- Share an Interesting Story of Your Company
Rather than directing people to the About Us page of your website, it is a good idea to share an interesting story of your company by creating a reel video.