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Poorly designed websites work contrary to the principles of the digital marketing sphere. A good looking web page doesn’t necessarily mean that it meets the set standards for the digital marketing niche. When a website is found not to be in compliant with the fundamental search engine optimization concepts, this should be a clear indication that it needs to be redesigned. Here, we will form the basis for a discussion on how a good website design should be done to warrant that the website conforms to SEO standards.
To begin with, you ought to be sure that your design will guarantee maximum detection by search engines. The friendliness of your web page to a search engine is determined by how and what content is contained on your website. As a rule, the content you catalog on your web page should be easily readable by search engines so that it can be ranked among other search results when users submit search queries. When your content is readily accessible in this way, your web page is technically termed to be working for the search engines and not against them.
A domain that is clearly in the context of your business operations should be another consideration during your website design phase. In a scenario where you have registered other domains under your main domain, you ought to ensure that those subdomains redirect back to the core domain. The site ought to also be hosted on a quick server that speedily responds to user requests. Web pages that respond slowly are the main turn off to online users and this will, in the end, divert useful traffic.
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The easiness of access for your website by website crawlers is also another key aspect for consideration. This factor relies on a number of things including how well your content is indexed of your data within your website. As a good practice, indexes ought to be created by use of text content as opposed to the use of graphical content. Search engines pick text indexes quite easily and as a result, web pages that have their data indexed in a text form will most likely enjoy higher rankings as compared to websites which use video or image indexing.
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Lastly, the architecture of your website design paradigm is also very crucial in search engine optimization. It is a necessity for a website owner to use the analogy of a file and a cabinet in the listing of their content in a way where files are arranged in groups and sub groups format. When data is arranged in this way, online users are able to view similar information from within the same directory level and are therefore saved the hustle of having to navigate away from the same directory level of the website.